The ethos of Go As You Please was conceived and developed following the loss of a family member of Carl Marlow, the owner of the company.  He felt that the funeral industry was cashing in on grieving families by charging high prices and offering limited options. Go As You Please was established in 2001, with an aim to change the industry by offering customers’ an honest affordable service, and to help create meaningful celebrations of their loved ones' lives. Over the years we have helped over 10, 000 families organise funerals for their loved ones.  The reputation we have built based on that original ethos has meant we have progressively expanded from one to seven shops, including the recently opened branches in Edinburgh and Consett.  This has made us the largest independent Funeral Director in the North East. At Go As You Please we don’t employ ‘Funeral Directors’, we employ ‘nice people’: a team of people who are dedicated to helping our families through the funeral experience and to ensure that they achieve whatever they wish for their loved ones.